Google Analytics is a free system that when integrated into your website can provide you with all sorts of wonderful data about your website visitors.
Don’t worry if your Google Analytics stats confuse you. There are people who build entire careers around translating those stats. We are hear to help! We’ve written simple guide to explain the common functions of the system. Let’s get started.
You’ve visited google.com/analytics and logged in with your username and password that we’ve supplied you with. And then your Dashboard comes up, and your eyes bug out. It’s okay.

Here’s a picture of your Dashboard. Well, actually, it’s our Dashboard (well, one of our test site dashboards), but you know what I mean. Click on the image for a bigger version.
That first block, the long chart stretching across the page – it measures how many visitors you’ve had to your site. You can see we had a large spike in traffic around Dec 8th.
The next block is Site Usage. Here’s a quick rundown:
Visits: How many *unique* visitors you’ve had. This doesn’t count repeat visits from the same computer.
Pageviews: All the pageviews you’ve had, including ones from the same computer.
Pages/visit: On average, how many pages of your website are viewed by each visitor.
Bounce rate: How many people come to your site and leave without viewing any other pages.
Avg. Time on Site: How long your visitors stay on your site before they go to another one.
New visits: Visitors coming to your site for the first time.
The Visitors Overview is a more compressed version of the top graph.
The Map Overlay shows where your visitors are coming from. Since this is a test site we use for our own purposes, it makes sense it is mostly visited from Canada, because that’s where we are!
Traffic Sources Overview: Ah, this is what you’re interested in!
Direct Traffic: People who came to your site by typing the URL into their address bar. They didn’t use a middleman to get there, they typed in www.yoursite.com.
Search Engines: Yes, that’s people who find your site from Google or Bing.
Referring Sites: Sites that link to your site but aren’t search engines. For example, if you sell a widget, and the manufacturer of the widget posts a list of their widget distributors on their own site that’s a referral.
Content Overview is just a list of the most popular pages on your site and the number and % of pageviews they count for.
To top off this basic tutorial, I’m going to talk about one more section, the Traffic Sources (which you can access off the left hand menu). I don’t have a picture of this page because it contains very specific data.
But at the bottom of this page are two columns you are very interested in:
Your Top Traffic Sources and Keywords.
Your traffic sources are fairly straightforward. The ones labeled Direct are people who go to www.yourcompany.com, the ones labeled Google are people who go to your site from Google, and ones labeled Referral are independent websites that link to you.
Your keywords are the search terms people use on Google to get to you. Here you can tell how people *find* you.
There are full report links underneath each of those options if you want a full lists of traffic sources and keywords.
There you have it. Not to difficult was it? If you have any questions or would like to learn more we’d be happy to give you a more detailed rundown! Drop us a note!